Not a blog. A post appears here when the data shows something true across multiple measurement cycles — never on a schedule, never to fill space. Each one states a measured fact, links the data behind it, and stops there: no advice on what a company should do about it.
FIGURES AS OF 2026-10-05
Across the 100 markets measured, the share of responses naming one of the top 3 companies ranges from 52.9% (HVAC contractors, Phoenix, AZ) to 90.6% (HVAC contractors, Atlanta, GA). Methodology →
2,988 companies have been named in a single market; 677 (16%) in three or more. A market is one city and one service category. Get the data →
One pattern is currently being checked against additional cycles before it qualifies: on one provider, a question phrased as an emergency skips web search noticeably more often than the same question asked directly. It isn't published here until it holds across enough cycles to rule out one unusual night.